Case Study: LA Search
THANKS TO OUR DASHBOARDS, LA SEARCH COULD SHOW THEIR CLIENTS HOW THEY WERE IMPROVING METRICS LIKE TRAFFIC, REACH, CONVERSION RATE OR CPA THROUGH THE WORK THAT THE AGENCY WAS DOING.
LA Search is a friendly lifestyle digital marketing agency that specialises in SEO, PPC, Digital PR, and influencer management services. We have worked with them for years as partners for several different clients. One of the main services that we provide for LA Search is the creation of dashboards.
Spreadsheets are great for many things, but not to store high amounts of data. When you do SEO or PPC like LA Search does, you work with big datasets. They needed an easy way to digest their data through visualisations so they could focus on making their clients soar through digital marketing.
What we did
- We worked with LA Search to understand what questions they wanted to answer with the data that they had
- We chose Looker Data Studio as the visualisation tool to create their dashboards. Looker has many connectors to different sources, which allows us to combine data from different tools. Some of these are Google Ads, Facebook Ads, SEMRush or Google Analytics
- We agreed on the structure of the dashboard and what information we were going to show
- We created custom dimensions to simplify the visualisation of large amounts of SEO data. Dimensions such as branded vs non-branded keywords, or competitors keywords
- We created custom fields for their ads reports that showed the images used in their ads so they could visually identify the best performing ones
- We customised the dashboards so they had LA Search’s visual identity
Thanks to our dashboards, LA Search could show their clients how they were improving metrics like traffic, reach, conversion rate or CPA through the work that the agency was doing.
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